The apostrophe in my name is not necessarily a unique element, something that not every last name has, but does stand out a little bit. But the apostrophe is often a forbidden or forgotten character, during things like filling out forms online usually the apostrophe is an unacceptable character. So I often have to leave it out, even my debit & credit cards don't have it on them. With this personal brand refresh I decided to take the apostrophe and utilize it as prominent element that cannot be ignored.
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