programs used: XD, After Effects, InDesign, Illustrator, Photoshop, and Artivive
In 1984 Apple released a one off Super Bowl half-time commercial for their groundbreaking product, the Macintosh Computer, the commercial echoed a dystopian reality where everyone was the same slave to the system, there was no individuality, except for one lone individual who shattered the façade and shed light on a society that promoted individuality and prosperity. It has been 40 years since Apple foreshadowed a dystopian reality, and we have created exactly that, a dystopian world that fiction authors dream of, a world of absent minded zombies living off social media. We no longer think for ourselves, and turn to our screens to get our next high. “Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology, where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death, and we will bury them with their own confusion. We shall prevail!”
“If you think a crowd of people staring at one screen is bad, wait until you have created a world in which billions of people stare at their own screens even while walking, driving, eating, in the company of friends and family, all of them eternally elsewhere.” Poison Apples by Rebecca Solnit
Socialite header
Socialite is an app that Apple develops in 2024 that will become pre-installed onto their new iPhones, and automatically downloaded on all existing, in-service iPhones. Once the user opens the app and goes through the signup process, all social media accounts linked to that user’s phone (Twitter, Snapchat, Instagram, Youtube, TikTok, Facebook, and Reddit) will be put into an algorithm that will spit out a score based on the user’s social media statistics, such as; views, likes, dislikes, saves, favorites, upvotes, etc. Once the score is given, the user will automatically be placed into a leaderboard with other user’s in a one mile or less radius, each user’s point score places determines their place on the leaderboard. The leaderboard refreshes at the top of every hour, giving users an opportunity to constantly increase their score. Socialite has daily challenges users can complete for additional points. 
This app serves as the manifestation and symbolism of social media addiction at it’s core, it is my prediction of the next step for social media addiction, it is a terrifying concept that our social media statistics will be a point for people to rank each other and create a toxic and extreme environment. With the challenges the app has to offer, and the idea that they have a score because of what they put on social media, the addiction will just grow more and more and people will just become even more obsessed and concerned about what they post so they can get a better ranking, and become the better than everyone else on the leaderboard wherever they go.
The concept behind this first motion graphic is to set up the story of the project, it starts off as a commercial for the Socialite App, following the Apple Aesthetic, and then abruptly glitches and gets "taken" over. The takeover changes the clean, smooth aesthetic of Apple ads and then flips it upside down into a grungy, 'scary' aesthetic with quick cuts, lots of layering and a lot of texture.
Video clip from 00:45 - 01:02 belongs to: Moby & The Void Pacific Choir - Are You Lost In The World Like Me?
1984-2024 header
This second motion graphic utilizes the 1984 ad Apple released to display the contradictions that is now happening in the world, directly opposite of what the commercial’s concept was meant to show.
Augmented Reality Poster header
The augmented reality poster serve as an abstract form of messaging about social media addiction. The as a method to spread awareness of social media addiction. The aesthetic and copy are meant to represent a grungy and menacing feeling order to get peoples attention, and get them to think about their use of social media. 
Static poster that turns into a animated poster.
Posterzine header
The posterzine is mass produced on newsprint, in order to cheaply and efficiently hand out to spread the message across about the project across. The content of the posterzine is all a direct response and reflection of the Apple 1984 commercial and the society of 2024. It serves as a zine to give a lot of information quickly, and once it's opened, on the opposite side it becomes a poster. The posterzine shows that the 1984 commercial was just a prediction/prophecy of what was to come. 
Being able to open and interact with this piece as both a poster and a zine is important because it grabs the attention of users more, to hold their attention longer.
Set of images animated from front to back
Instagram Header
As part of the project, I utilized Instagram to get the story out there about the project, and hit my audience where they live. Instagram was a tool I used as a way to continue the project after my senior capstone was over. The majority of the posts on this account are motion based, telling the audience to take breaks from social media, promoting the project/idea and quick infographics with statistics pertaining to social media usage.
The Instagram handle is @Apple.2024.
Process Book header
This process book captures the entire experience from day one of my senior capstone, and goes through the story of how my ideas evolved, what inspirations shaped the project, and the adaptations I had to make due to the COVID-19 pandemic.
Back to Top